Manufacturing and Distribution

I learned that Zara and H&M have very stylized marketing systems. Zara is focused on flooding the market with a constant stream of new clothes. While H&M focuses on cheap and planed out distribution of clothes on a longer time scale. Both these companies use a centralized hub that controls the marketing of the business. Both companies out source their manufacturing to foreign countries where labor is cheaper. With Zara's fast distribution chain they are able to have less clothes sitting in stores and just rely on weekly shipments. I am wondering how these big companies micromanage their small local stores.
  

An Immigrants letter

Dear family,

I have finally arrived in America after the long steamboat ride from Ireland. Once I arrived I saw more people at once than I have ever seen, people from all over Europe, Spain, Italy, and Jews from about every country I know. Since I have no money and no where to go I have decided to stay in New York. It is a wonderfully, beautiful city filled with lots of people and tall buildings. I have started to work in a factory that manufactures steel, he hours are long and the work is hard and dangerous but it is better than back home. I have rented a one room in an apartment building. A lot of my neighbors are from Ireland as well. The room is not that big and the building is not that great but I am able to have work and keep food on the table with my wages.

I saved up enough money to go to a base ball game it was one of the biggest specials I have ever seen other than cony island. There seems to be so many things to do in New York even getting through the streets is hard. Usually when I go out I  go with some of the Irish people from my building because some people, if they have had a bit to much to drink, don't take to kindly to Irish born. Other than that I love America and New York and hope that you can make the trip over soon.


from, Walker Bragg

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